Ginger and Smart

Ginger & Smart is an Australian label founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, and combines captivating design with the finest quality sustainable materials and first rate manufacturers. The brand’s sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low impact on the global environment.

Collections are defined by unexpected clashes of colour and signature Ginger & Smart prints, that merge graphic and floral, and future and nature influences. Encompassing feminine tailored workwear, off-duty wardrobe essentials and statement special event dressing, Ginger & Smart fuses quality craftmanship with unique, artistic flair.